3 Great Articles for Digital Marketers
I have come across several great Medium articles over the last few months and wanted to share a few of my favourites, for any fellow marketers out there.
Let’s get right into it.
Number 1: How To Grow Your LinkedIn Following Without “Publishing More Posts, More Often” by Noya Lizor
Whether you are trying to grow your business or personal social media presence this one tip from Noya is vastly underutilised and although focused on LinkedIn, is also a great approach to use across your entire social media network.
I don’t want to spoil too much, but in short, it focuses around taking the time to comment on other posts, with relevant and clear insights.
If you are currently a social media marketing manager or trying to organically grow your LinkedIn account this one is for you!
How To Grow Your LinkedIn Following Without “Publishing More Posts, More Often”
This underrated hack requires zero budget and no preparation, but it does require you stop being a LinkedIn Lurker
Number 2: Digital Marketing Is Heading This Way, According to Google and LinkedIn by Nina Greimel
Over the last few years, the word sustainability has become an ever-growing buzz word and if you have more than likely heard it within your business more frequently over the last year.
The digital marketing landscape is always evolving and changing and keeping up to date with trends is essential to staying ahead.
From growing importance placed around data privacy to social audio growth, this is a must-read for anyone in a marketing role.
Digital Marketing Is Heading This Way, According to Google and LinkedIn
4 digital marketing trends and how to use them for your business.
Number 3: 20 Copywriting Tips You Should Hang On Your Wall by Nicolas Cole
You might not be a copywriter within your business, but even so, as a marketer, I firmly believe it is vital to always look to improve our communication skills, including writing.
“7/ Write copy for 1 reader
Don’t address the crowd. “Hey everyone!”
This makes each individual feel unseen, unheard, and ignored.
Instead, write directly to 1 person in the crowd.
This makes every customer feel like the center of the universe.”
Nicolas Cole covers a range of insightful articles about writing and I can not say it enough that it is well worth taking the time to dig deeper into his content. His book ‘The Art and Business of Online Writing’ is another one I highly recommend to anyone in a marketing role, once you have read his article below.