If you want to improve your skills as a writer, learning more about the craft is essential, and Stephen King’s On Writing is a great resource to have at your disposal. The book dives into Stephen King’s life as a writer and how he got to where he is today. …

The science of storytelling is a book by Will Storr, that dives into storytelling covering areas like story structure, what a story is, and why it has such an important place within our way of life. Having a deeper understanding of storytelling is a useful tool for any writer, marketer…

First and foremost let’s get the obvious out of the way. I’m not an expert. You probably already knew that, but like many others out there and even professionals we all start at the beginning, and for me, right now, this is still in those beginning stages. With that out…

Today I wanted to share some resources that can help improve your video marketing this year and beyond, especially for those who want to create more video content within your business. Although a lot of the skills surrounding video marketing can seem daunting, and the tools can seem complex, these…

That feeling may never go away, but you can learn how to become more confident when sending out email marketing content. Even after a 7-year plus marketing career I still have that dread and anxiety building before clicking send, here’s what I have learned and how you can reduce the…

A logline is used in the film industry to summarise a screenplay and to get the idea sold within a few sentences. As Marketers, there is a lot we can learn from this approach by starting with a clear summary of the content we produce. Tell your audience what the…

Digital Marketing can be a difficult and time-consuming task for independent businesses. But it doesn’t have to be. There is a lot you can learn from other even larger businesses around their marketing techniques and apply them to your own business. Even if you are short on time and resources. …

I was never much of a reader through my early years up until my mid-20s. The Kindle changed all of that. Not only changed my life but made me fall in love with reading. …

We are bombarded by thousands of marketing content each and every day, across social media, the web our email inboxes, and even in the real world. For those starting out or in their first few years as a digital marketing executive or similar roles. …