23 hours agoA Marketing Lesson: Think Before You JumpWhen starting out in marketing, or even if you have been working in a marketing role for years, it can be easy to get caught up in trends, ironic given my last article, but I wanted to share one key lesson I have learned. It can be easy to follow…Marketing2 min read
May 216 Video Marketing Trends in 2022Video as a marketing channel has grown over the last few years and can be a powerful way for your business to tell its story and connect with your customers. 72% of customers said they would rather learn about a product or service by way of video. In fact, 84%…Video Marketing6 min read
Published in SYNERGY·Apr 11Clarifying your marketing messageIn any business having a clear and understandable message across all of your marketing material and content is essential. I have recently been reading Building a StoryBrand by Donald Miller, which covers storytelling and messaging, and even at this stage, I would recommend it to anyone in a marketing role. …Digital Marketing3 min read
Apr 73 Great Articles for Digital MarketersI have come across several great Medium articles over the last few months and wanted to share a few of my favourites, for any fellow marketers out there. Let’s get right into it. Number 1: How To Grow Your LinkedIn Following Without “Publishing More Posts, More Often” by Noya Lizor Whether you are trying to grow your business or personal social media presence this one tip from…Digital Marketing3 min read
Mar 204 Ways to Improve Your Email MarketingEmail marketing is an essential digital marketing channel to reach your audience. Over the last 7 plus years, I have sent hundreds if not thousands of email marketing campaigns and wanted to share a few ways you can help improve your email marketing. Whether you are about to start a…Digital Marketing4 min read
Mar 133 Lessons for Digital Marketers from In the Blink of an EyeI recently read In The Blink Of An Eye by Walter Murch, to learn more about the filmmaking process. Reading this book, however, has taught me a few valuable lessons. Valuable lessons that I think most digital marketers can get value from. Let’s get right into the first point. Point 1: Emotion at the top of the list For…Reading3 min read
Feb 6What we as writers can learn from directors around storytellingA few months back I recently watched Behind the scenes of The Mandalorian, I have always been fascinated by how things work, and in particular how films and TV Shows are created. If you want to grow as a writer and become better at storytelling, this show can provide some…Writing3 min read
Jan 16When Writing Always Ask Yourself these 3 QuestionsWriting advice from Jay Sullivan, in his book “Simply Said”. I have been recently reading through Simply Said by Jay Sullivan, and these three points on writing are helping to change the way I approach writing and I hope it can provide you with the same amount of value. If…Writing2 min read
Jan 9Improving and retaining the knowledge and information from what you read with less hassle.Over the last few years I had set myself the target of reading more, there were several reasons for this, with the main one being to help myself grow, become a better writer and marketer. The one thing I have always struggled with was retaining what I had just read…Reading4 min read
Dec 28, 2021How music has helped improve my concentration, and helped to write more consistentlyMusic can be a powerful tool in your productivity arsenal. It can help you concentrate, focus and help inspire you. I have seen and read several articles providing great productivity advice for writers and other creatives, but one thing seems to be missed more often than not, and that is…Music3 min read
