List: Marketing | Curated by Matt Kennedy

Jun 16, 2024
31 stories
Marketing
Matt Kennedy
What marketers can learn from great storytelling?We know instinctively the difference between good and bad stories, boring and ones that pique our interest, so why is it in the world of…
Jun 16, 2024
Jun 16, 2024
Matt Kennedy
Using AI in Your Marketing CareerAI has been around for a few years, but it is only in recent months that it has exploded, thanks to ChatGPT.
May 26, 2023
May 26, 2023
Matt Kennedy
The Fear Of Hitting Send On An Email Marketing CampaignThat feeling may never go away, but you can learn how to become more confident when sending out email marketing content.
Dec 22, 2022
Dec 22, 2022
Matt Kennedy
Resources to improve your video marketing in 2023 and beyondToday I wanted to share some resources that can help improve your video marketing this year and beyond, especially for those who want to…
Jan 22, 2023
Jan 22, 2023
Matt Kennedy
Digital Marketing Advice for Independent BookstoresDigital Marketing can be a difficult and time-consuming task for independent businesses.
Nov 28, 2022
Nov 28, 2022
Matt Kennedy
Taking Learnings from Film Loglines in your MarketingA logline is used in the film industry to summarise a screenplay and to get the idea sold within a few sentences. As Marketers, there is a…
Dec 15, 2022
Dec 15, 2022
Matt Kennedy
Why did you read that?We are bombarded by thousands of marketing content each and every day, across social media, the web our email inboxes, and even in the real…
Nov 11, 2022
Nov 11, 2022
Matt Kennedy
3 Questions To Ask To Improve Your Content MarketingIf you are working in a marketing role you or a member of your team will likely be responsible for marketing content that not only…
Sep 3, 2022
Sep 3, 2022
Matt Kennedy
A Marketing Lesson: Think Before You JumpWhen starting out in marketing, or even if you have been working in a marketing role for years, it can be easy to get caught up in trends…
May 28, 2022
May 28, 2022
Matt Kennedy
6 Video Marketing Trends in 2022Video as a marketing channel has grown over the last few years and can be a powerful way for your business to tell its story and connect…
May 21, 2022
May 21, 2022
Matt Kennedy
4 Ways to Improve Your Email MarketingEmail marketing is an essential digital marketing channel to reach your audience.
Mar 20, 2022
Mar 20, 2022
Matt Kennedy
3 Lessons for Digital Marketers from In the Blink of an EyeI recently read In The Blink Of An Eye by Walter Murch, to learn more about the filmmaking process. Reading this book, however, has taught…
Mar 13, 2022
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Mar 13, 2022
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Matt Kennedy
Stock Photos. We’ve all used them.Myself included and much like a takeaway at the weekend, we know it is not really good for us but we go ahead with it anyway.
Oct 29, 2021
Oct 29, 2021
Matt Kennedy
3 ways to create video marketing content on a shoestring budgetVideo marketing content has been on the rise over the last several years. In my personal life when I buy almost anything online, I will…
Oct 18, 2021
Oct 18, 2021
Matt Kennedy
5 social media posts to inspire my fellow marketersIf you are working as a social media manager or in a marketing role where you have input around your business’s social media account, this…
Oct 13, 2021
Oct 13, 2021
Matt Kennedy
3 videos to inspire marketersVideo content has continually been on the rise and is a great way to promote your brand and business.
Sep 28, 2021
Sep 28, 2021
Matt Kennedy
3 Reasons for Businesses to Consider Medium.Medium is not only a great platform for writers but can be a great place for businesses to share insightful, genuine, and interesting…
Sep 17, 2021
Sep 17, 2021
Matt Kennedy
3 reasons for small businesses to use Google AnalyticsGoogle Analytics is a great tool to help track your online presence from your company website to your digital solutions. It can help…
Sep 5, 2021
Sep 5, 2021
Matt Kennedy
Small businesses up your email marketing with MailchimpEmail marketing remains an important marketing channel, which provides a direct way to engage with your audience and potential customers.
Sep 4, 2021
Sep 4, 2021
Matt Kennedy
3 crucial career lessons learned from working in a tech startupAlmost 7 years ago, my career in marketing was about to begin, and as a fresh-faced kid out of University, I really was not aware at the…
Aug 31, 2021
Aug 31, 2021