I recently read In The Blink Of An Eye by Walter Murch, to learn more about the filmmaking process. Reading this book, however, has taught me a few valuable lessons. Valuable lessons that I think most digital marketers can get value from. Let’s get right into the first point. Point 1: Emotion at the top of the list For…

Myself included and much like a takeaway at the weekend, we know it is not really good for us but we go ahead with it anyway. This might sound a little bit hypocritical coming from me, I mean just look through some of my older posts. True I have used…

Video marketing content has been on the rise over the last several years. In my personal life when I buy almost anything online, I will either watch a video review or overview of that product before making the purchase. There can be one big problem with video content and that…

If you are working as a social media manager or in a marketing role where you have input around your business’s social media account, this post is here to inspire you. Let’s get right into 5 social media posts that I hope can inspire you in your career. 1: Notion and the power of a good GIF It’s no…

Video content has continually been on the rise and is a great way to promote your brand and business. Video is a great way to showcase what your business can offer and act as a great way to offer an overview of the services or solutions you provide. “66% of…

Medium is not only a great platform for writers but can be a great place for businesses to share insightful, genuine, and interesting stories. I have seen it too many times, companies’ blog posts, struggling to get results. Struggling with low views, limited or no interaction. …

Google Analytics is a great tool to help track your online presence from your company website to your digital solutions. It can help provide key data in helping to better understand your audience to make more informed business decisions. If you are a small business looking to enhance your online…

Email marketing remains an important marketing channel, which provides a direct way to engage with your audience and potential customers. Mailchimp is an email marketing platform, which I have used on and off over the past 5 years, and here are a few reasons why it should be considered within…

Almost 7 years ago, my career in marketing was about to begin, and as a fresh-faced kid out of University, I really was not aware at the time, how much I would end up learning from the next few months working in a startup. I learned a great deal and…

If you are currently in a marketing role and looking to further expand your knowledge, I would suggest taking the time to read through the posts below. Covering key insights around product marketing, differentiation to corporate responsibility. How Ralph Lauren Created A New Category Of Fashion by Nicolas Cole An interesting article looking into how Ralph Lauren created a new category within…

Writing is an essential skill to grow within your marketing career. No matter your previous writing experience, there are several ways to improve your writing. This article will focus on one LinkedIn course that can help you improve your writing to become a better marketer. You can get started on…

When writing marketing copy for any channel or type of collateral, it is important to consider what you are writing and who your audience is. Your audience’s time is valuable, so get to the point. I know I am just as guilty as many marketers out there when writing copy…

No matter how far you are in your marketing career, learning always plays a vital role in staying relevant and helping you grow. I have been grateful to work within a business that truly supports learning, from providing you with books, to support around training courses. If you are not…

Hubspot is a software company that primarily offers a CRM platform to businesses, but what can other businesses learn from what they do well. Their marketing. The act of giving Hubspot offers a range of free and detailed training courses, across digital marketing, SEO to sales. As a B2B SaaS company, they could focus…

In light of Medium’s latest feature being released, allowing your readers to easily subscribe directly to you for updates, whenever you publish. …

Throughout 2021 we have seen an increase in the popularity and use of video content in marketing, no wonder with “93% of marketers who use video say that it’s an important part of their marketing strategy — an increase from 92% in 2020, making this the highest percentage of any…

I would like to think, like most people when I was in school I didn’t really know what I wanted to do in my “professional career”, the closest I ever got to this was around when I was 5, and after watching Postman Pat, I wanted to be a Postman…